Rich Sports Public Company Limited
Dear Shareholders,
The 2021 year was the year in which the worldwide economy and Thai economy were severely affected from the COVID-19 pandemic situation, causing the government sectors requirement to announce a lockdown measure bringing about the deflation of economic activities, and considerably affecting the business sector. From the government sectors commencement on a continuous lockdown alleviation measure, the gradual movement of economic activities have been started. Even though the government sector has issued remedy measures to assist and relieve the economic impact, the economic condition has not yet been able to be recovered into the normal situation in accompany with the existing limited international travel due to the severe and continuous encounter of the worldwide countries with the COVID- 19 pandemic situation and Thailands new wave of the COVID-19 pandemic occurrence in the year-end period.
From the said situations, the Company, therefore, has adjusted the business operation strategies by expanding more distribution channels of products via online channel, and adjusted the business competition strategies under the changing situations to be consistent with the situations, as well as organized sales volume promotion with department stores, sales promotion with credit cards, and privileges, publicized products via social media, and planned to reduce the Companys expenses and also continuously sought for new investment opportunities for the business security and sustainability accordingly.
For the business direction in 2022, the Company has still set its goal to step upward as the leader of international fashion product distribution by adding new product brands, and looked for the opportunity causing the Companys ability to expand and extend the business for the secure and sustainable growth. In addition, the Company has also planned to expand and improve branches to be modern, add product distribution channels to efficiently access the customer group, as well as restructure the organization to enhance the efficiency and prepare to encounter with the future contingent changes. Meanwhile, the Company has still realized on the significance of the business operation based on transparency, Corporate Governance Code, and stakeholder, social, and environment responsibilities, reviewed and improved the corporate governance policy, and disseminated the anti-corruption-related policy and practical guideline for acknowledgement of the Groups personnel and business partners.
Finally, on behalf of Rich Sport Public Company Limited, we would like to deliver our gratitude to all shareholders, supporting customers, business alliances, and the Board, executives, and employees for your good consistent support on our business operations. We are committed to conduct our business with prudence, circumspection, transparency, and good governance, and to support economic and social development of the country for on and on developing the secure and sustainable growth and generating good return to the stakeholders in all sectors.
Gen. Phairat Phoubon
Chairman of the board of directors
Ms. Papitch Wongpaitoonpiya
Chief Executive Officer